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Fractional COO / CEO

Embedded senior operating leadership without the need for an immediate permanent executive appointment.

For established hospitality, food & beverage and retail businesses that need greater structure, accountability and execution across the operation.

Embedded senior operating leadership without the need for an immediate permanent executive appointment.

Senior operating leadership, embedded in the business.

Embedded senior operating leadership for established businesses that need experienced executive support without immediately appointing another permanent leader.


Lightwheel works inside the operation rather than advising from the outside — helping establish priorities, strengthen operating cadence, improve accountability and support the leadership team through periods of growth, complexity or change.

Who It’s For

When the business needs senior operating leadership without another permanent hire.

This engagement is designed for established operators that have reached a point where stronger leadership, clearer accountability and more consistent execution are needed across the business.

  • Established hospitality, food & beverage and retail businesses

  • Multi-unit operators facing increasing complexity

  • Founder-led businesses needing stronger operating leadership

  • Leadership teams that need clearer accountability and execution

  • Businesses scaling beyond their current operating structure

  • Boards or CEOs seeking experienced operating support

  • Embedded COO / CEO-level operating leadership

  • Establishing stronger operating cadence

  • Clarifying leadership responsibilities and accountability

  • Supporting organisational alignment

  • Strengthening execution against business priorities

  • Developing internal leadership capability so improvements can be sustained

What It Can Involve

Leadership that works inside the operation.

The scope is shaped around what the business needs most, with Shaun working alongside the existing leadership team rather than operating as an external adviser.

Expected Outcomes

A stronger operating rhythm that can continue without outside dependency.

The goal is not simply to solve immediate issues, but to leave the business with clearer priorities, stronger leadership capability and a more sustainable way of operating.

  • Clearer operating priorities

  • Stronger leadership accountability

  • More consistent execution

  • Better alignment between strategy and operations

  • A more effective operating rhythm

  • Greater internal capability to sustain improvements

Operating leadership for hospitality, food & beverage, and retail businesses.

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